Knowledge Brief

Professor Helen Shipton shares her research on innovating from the bottom-up

In July Professor Helen Shipton was invited by Knowledge Brief to share her research on innovating from the bottom-up – and looked at whether we should treat ‘non-creatives’ differently from designated creative staff.

The full interview is available here: https://www.knowledgebrief.com/blog/release-the-creative-potential-of-all-your-people-in-seven-steps.